UI / UX
Product Design

Zoom

2021 – 2023

What

Why

Who

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Imagining a more scaleable future

Building a design system from scratch is no small task, so I started by defining a set of principles that my team and I could align to as we went. Our vision was to create a system that allowed the team to quickly handle repeatable tasks while leaving room for creative problem-solving.

Be essential

Keep only what's necessary—each component must prove its value. A lean system is faster to design, easier to maintain, and ensures consistency from end to end.

Be modular

Balance flexibility with repeatability, enabling designers to solve problems creatively, quickly, and confidently.

Be adaptive

Design components that meet past, present, and future needs, supporting both legacy pages and new content.

Be progressive

Stay current with evolving methodologies and tools. A design system is never done—it's a living document and shouldn't gather dust.

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